I'll not drink the bottled stuff again!One of the UK's best selling bottled ales, thought by many people to be from Cornwall, is not brewed in the county at all, it has been revealed.
Despite its Cornish branding, bottles of Sharp's Doom Bar have been made in Burton-upon-Trent, Staffordshire, for the last two years. Only the cask version is made at the main brewery site in Rock, Cornwall.
Sharp's, which is owned by US company Molson Coors, said it did not have the room to bottle the ale at Rock. The labels on bottles of Doom Bar contain seven references to Rock Cornwall, but none to Burton-upon-Trent, but the small print reads "brewed in the UK".
Burton-upon-Trent is 267 miles away from Sharp Brewery's home in Rock.
Former publican Chris Parsons said: "I assumed it was made from the local waters. I wouldn't buy it anymore and think it is a complete and utter con." Molson Coors bought Sharp's in 2011. Measured by value of sales, Doom Bar is now the most popular bottled ale in the UK. Liz Fletcher, landlady of the Devon and Cornwall Inn, said: "I can kind of understand it because Doom Bar is now so so huge and so so popular we're limited with space and logistics in Cornwall."
Is Doom doomed?
Is Doom doomed?
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”
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MajGenl.Meade
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Re: Is Doom doomed?
I intend to double my intake!
For Christianity, by identifying truth with faith, must teach-and, properly understood, does teach-that any interference with the truth is immoral. A Christian with faith has nothing to fear from the facts
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oldr_n_wsr
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Re: Is Doom doomed?
Could be worse, you could have Bud and Coors.
Re: Is Doom doomed?
Fair point O-n-W.
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”