Product (dis)placement.

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Gob
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Joined: Tue Apr 06, 2010 8:40 am

Product (dis)placement.

Post by Gob »

US clothing brand Abercrombie and Fitch has offered to pay the rowdy, hard-partying cast of MTV reality show The Jersey Shore not to wear its clothes.

The company said their association with the clothing was "contrary to the aspirational nature of our brand".

It singled out Mike "The Situation" Sorrentino, saying he could cause "significant damage to our image".

The show portrays the loud, hedonistic, mostly Italian-American cast carousing in the US state of New Jersey.

The programme's fourth season, which followed the cast to Italy, premiered this month on MTV.

"We are deeply concerned that Mr Sorrentino's association with our brand could cause significant damage to our image," the company said in a statement.

"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."


http://www.bbc.co.uk/news/world-us-canada-14562953
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”

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Rick
Posts: 3875
Joined: Wed Apr 14, 2010 1:12 am
Location: Arkansas

Re: Product (dis)placement.

Post by Rick »

Wonder if they would pay me not to wear their stuff.

I'm ugly as mud pies...
Sometimes it seems as though one has to cross the line just to figger out where it is

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Sean
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Joined: Tue Apr 06, 2010 10:17 am
Location: Gold Coast

Re: Product (dis)placement.

Post by Sean »

I've seen trailers for that show Keld. Trust me... ugliness is only the tip of the iceberg with those bell-ends.
Why is it that when Miley Cyrus gets naked and licks a hammer it's 'art' and 'edgy' but when I do it I'm 'drunk' and 'banned from the hardware store'?

rubato
Posts: 14245
Joined: Sun May 09, 2010 10:14 pm

Re: Product (dis)placement.

Post by rubato »

keld feldspar wrote:Wonder if they would pay me not to wear their stuff.

I'm ugly as mud pies...
Ugly alone don't cut it. You can be as ugly as a pig's butt and they won't care. They care about "Tee Vee Ugly".

Whole different thing.

yrs,
rubato

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The Hen
Posts: 5941
Joined: Tue Apr 06, 2010 8:56 am

Re: Product (dis)placement.

Post by The Hen »

Oh boo-hoo-hoo.

How sad for Abercrombie and Fitch.

Maybe they should have thought of that before they brought out a line of t-shirts with a saying from one of the Jersey wankers on it.

Image

GTL = Gym Tan Laundry. This was popularised by Pauly D from Jersey Shore.
Bah!

Image

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