Taking the cow to the (super) market

[rubato]

Std whole milk is a commodity and only a fool would go into producing a commodity using 'boutique' methods and expect the rest of the world to support their little hobby. If they want to make a boutique product maybe they should look into making goat cheese. People will pay more for it.




You need to add value. Not just produce more of the same shit.


yrs,
rubato

[MajGenl.Meade]

If you'd just shifted your cheese slightly - that blue vein would perfectly match the countertop and look awesome!

[Gob]

Yep, only a fool would do that.

What Hook found was that a farmer producing raw, or unpasteurised, milk may sell it straight to the public: by law, in fact, he must sell it straight to the public. There can be no middleman. “Great,” he thought. “That’s what I’ll do. Become a price maker, not a price taker.” In January 2007, Longleys Farm got its raw milk licence. Phil Hook drove round Hailsham in an old Volvo delivering 12 bottles to locals who had said they’d like to try one, and handing out free samples on the market, asking people if they would like to be part of the farm’s new raw milk round.

Today, the family employ 20 people and have 45% of Britain’s growing raw milk market, producing around 8,000 litres a week. Three-quarters is sold as liquid milk, and the rest made into unpasteurised cream, butter and ghee. They sell it on local rounds, at a dozen farmers’ markets in and around London, and – since the computer handling the transaction is physically on the farm – over the internet. Hook’s fame is spreading internationally: an independent documentary about him, The Moo Man, was screened at Sundance last year

Depending on where and how they buy it, his customers pay between £1.50 and £2 a pint. “So my cows,” he observed, “may only produce around 4,500 litres a year each – a bit more than half the industry average. But my milk sells for eight times the price. To me, that suggests either the industry’s product is massively inferior, or they’re selling it far too cheap.”

Or someone without Aspergers.

[rubato]

Raw unpasteurized milk is a boutique product. It is not std whole milk. Maybe you can look up the difference yourself.


yrs,
rubato

[Gob]

Std whole milk is a commodity and only a fool would go into producing a commodity using 'boutique' methods and expect the rest of the world to support their little hobby.

Today, the family employ 20 people and have 45% of Britain’s growing raw milk market, producing around 8,000 litres a week. Depending on where and how they buy it, his customers pay between £1.50 and £2 a pint. “So my cows,” he observed, “may only produce around 4,500 litres a year each – a bit more than half the industry average. But my milk sells for eight times the price.

Raw unpasteurized milk is a boutique product. It is not std whole milk. Maybe you can look up the difference yourself.


yrs,
rubato

So is this man a "fool" to produce a boutique product which people DO pay 8 x the going rate for standard milk?