I’d been disgruntle about the Princess-line of crap from Disney from the start. What I’d heard was, one their executives (a white, middle-aged MAN) was walking down the Disneyland Main Street and seemed to think there wasn’t much merchandise for girls. [huh?] From there, he talked the company into doing the whole ‘Princess’ marketing- by dumbing down nearly every female heroine Disney had!
‘Beauty and the Beast’ was first animated film to be nominated for an Academy Award for Best Picture, with Belle being praised as one of the most intelligent, bright women that the studio had ever portrayed.
The library foundations quickly took to using her character to promoting reading to children.
Only now Disney has taken away her books, and her look is doe-eyed and vapid.
Oh my, is that cleavage?
Tiana, the frog princess, looks down right sultry in some poses; which is kinda creepy considering her green gown is the one she was married in.
Does anyone care how determined and hard-working she is?
However, I’m happy to report in the real world, that tactic isn’t working;
Disney restyles 'Rapunzel' to appeal to boys
With 'The Princess and the Frog' coming up short at the box office, the studio retools its next animated feature to lose the girly taint. Now it's called 'Tangled,' with a swashbuckling male lead.
COMPANY TOWN
March 09, 2010|By Dawn C. Chmielewski and Claudia Eller
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Disney is wringing the pink out of its princess movies.
After the less-than-fairy-tale results for its most recent animated release, "The Princess and the Frog," executives at the Burbank studio believe they know why the acclaimed movie came up short at the box office.
Brace yourself: Boys didn't want to see a movie with "princess" in the title.
This time, Disney is taking measures to ensure that doesn't happen again. The studio renamed its next animated film with the girl-centric name "Rapunzel" to the less gender-specific "Tangled."
The makeover of "Rapunzel" is more than cosmetic. Disney can ill afford a moniker that alienates half the potential audience, young boys, who are needed to make an expensive family film a success.
"We did not want to be put in a box," said Ed Catmull, president of Pixar and Disney Animation Studios, explaining the reason for the name change. "Some people might assume it's a fairy tale for girls when it's not. We make movies to be appreciated and loved by everybody."
So Disney is taking no chances with "Tangled," positioned to take advantage of holiday family moviegoing when it opens Nov. 24. The studio's marketing campaign will amp up the role of the dashing Errol Flynn-styled male lead to share the spotlight with the golden-haired namesake of the classic Brothers Grimm story. Hints of swashbuckling action are already being leaked online.
"In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair," wrote the film's producer, Roy Conli, on Disney Animation's Facebook page. "We're having a lot of fun pairing Flynn, who's seen it all, with Rapunzel, who's been locked away in a tower for 18 years."
Flynn Rider, of course, is nowhere to be found in the original "Rapunzel" story.
In the Grimm tale, a prince riding through a forest is enticed by Rapunzel's sweet singing and climbs up the tower where the imprisoned girl is reachable only by her golden tresses. The prince is hardly the boastful swordsman type, let alone a charming rogue. And in Disney's latest version, the demure princess is transformed into a feisty teen.
Disney hopes the introduction of the slightly bad-boy character will help it tap the broadest possible audience for "Tangled," emulating the success of its corporate sibling, Pixar. Pixar's movies have been huge hits because they appeal to girls, boys and adults. Its most recent release, "Up," grossed more than $700 million worldwide.
I’ll be so glad when this is over;
