Plan B Forum

A series of L'Oreal advertisements featuring Hollywood star Julia Roberts and supermodel Christy Turlington have been banned in Britain for being overly airbrushed.



The print advertisements, featuring digitally enhanced images of the women, were found to be misleading by the Advertising Standards Authority (ASA) after complaints by Jo Swinson, a Liberal Democratic MP.

The regulator said in statements on its website that the two magazine advertisements did not accurately represent what Maybelline's The Eraser and Lancome's Teint Miracle foundations could achieve, based on the information they supplied. L'Oreal owns both Maybelline and Lancome.

The advertisements were not to appear again in their current form, the regulator said.

"Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," Ms Swinson said in a statement following the decisions.

"Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great.

"This ban sends a powerful message to advertisers - let's get back to reality."

Read more: http://www.smh.com.au/lifestyle/beauty/ ... z1TGsgpXEi

"This ban sends a powerful message to advertisers - let's get back to reality."

Long Run wrote:

"This ban sends a powerful message to advertisers - let's get back to reality."

Yes, like when you drink a certain beer beautiful women clamor for your attention. Just have to remember which beer that was.

Gob wrote: "Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," Ms Swinson said