Product (dis)placement.
Posted: Wed Aug 17, 2011 8:55 pm
US clothing brand Abercrombie and Fitch has offered to pay the rowdy, hard-partying cast of MTV reality show The Jersey Shore not to wear its clothes.
The company said their association with the clothing was "contrary to the aspirational nature of our brand".
It singled out Mike "The Situation" Sorrentino, saying he could cause "significant damage to our image".
The show portrays the loud, hedonistic, mostly Italian-American cast carousing in the US state of New Jersey.
The programme's fourth season, which followed the cast to Italy, premiered this month on MTV.
"We are deeply concerned that Mr Sorrentino's association with our brand could cause significant damage to our image," the company said in a statement.
"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
http://www.bbc.co.uk/news/world-us-canada-14562953
