A Brazilian condom company is scaring young men into using protection by sending them Facebook friend requests from their unborn baby boys.
"To show youngsters how important it is to use condoms, we decided to give them virtual sense. We chose some young men and created their sons' profiles," explains a YouTube video promoting the campaign.
The fake babies have the same names as the targeted men, but with "Jr." affixed to the end. The profile pics show a bouncing baby boy.
The friend invite is accompanied by the message: "Avoid unexpected surprises like this. Use Ollo condoms."
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 12:14 am
by Crackpot
He's almost as cute as Erik might backfire.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 6:52 pm
by Sue U
Too cute. You want to deter unwanted pregnancy, show teenagers the films of childbirth that are shown in Lamaze classes. They may never have sex again.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 6:53 pm
by Guinevere
Or play them recordings of a hungry baby, or a baby with gas, or a baby that can't sleep --- and make sure the recordings go off at random intervals throughout the night.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 7:00 pm
by Sue U
Guinevere wrote:Or play them recordings of a hungry baby, or a baby with gas, or a baby that can't sleep --- and make sure the recordings go off at random intervals throughout the night.
For three straight months.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 7:01 pm
by Guinevere
Only three? I was thinking a year.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 7:02 pm
by Sue U
Come on, I'm not that much of a sadist.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 7:06 pm
by Guinevere
These are teenagers we're talking about. It would take more than three-months for anything to penetrate their self-absorbed, hormone-riddled brains.
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 7:16 pm
by BoSoxGal
Perhaps they should include a child support schedule for the potential 'baby daddies' to consider - that'll sell some condoms!
Re: Normally I don't like fear-based campaigns...
Posted: Thu Dec 01, 2011 10:58 pm
by Beer Sponge
Sue, Guin, bsg, I like all these suggestions. Nothing like a little reality to encourage better decision making.
Re: Normally I don't like fear-based campaigns...
Posted: Fri Jun 22, 2012 3:36 pm
by Scooter
Someone at YouTube needs to give their head a shake. The video posted in the OP, designed to encourage young men to use condoms, "has been removed as a violation of YouTube's policy prohibiting content designed to harass, bully or threaten."
Re: Normally I don't like fear-based campaigns...
Posted: Sat Jun 23, 2012 4:04 pm
by rubato
Time and again they've shown that the most effective anti-drug education for teens is to tell the whole truth without any hysterics or fear-mongering. But someone does have to take the time to show them what the consequences of unintended pregnancy and parenthood are as well as tell them about effective birth control and the details of conception.
"Abstenance-only" has failed every time because it is a lie by omission. Teens need the whole truth, not just the part that religious nutcases are comfortable with.
yrs,
rubato
Re: Normally I don't like fear-based campaigns...
Posted: Sat Jun 23, 2012 6:57 pm
by Jarlaxle
Guinevere wrote:Or play them recordings of a hungry baby, or a baby with gas, or a baby that can't sleep --- and make sure the recordings go off at random intervals throughout the night.
Wouldn't bother me. I have two traits that make me immune to that: I am a heavy sleeper with some hearing loss. I can sleep through ANYTHING...most recently, not one but THREE alarms (two clocks & my phone) going off at the same time.
