Plan B Forum

Beleaguered men will no longer have to drag their feet up and down the florescent halls of the supermarket to score their beef jerky and condoms, there's now an aisle dedicated to the needs of every dude.

Manhattan's Westside Market has introduced their first-ever 'Man Isle,' stocked with bro basics like chips, razors, charcoal and hot sauce.

Ian Joskowitz, the Chief Operating Officer of the supermarket, said he was inspired to create a space for guys after learning that men are taking to the supermarket more now than ever before.

Necessities

Necessities: Manhattan's Westside Market has introduced their first-ever 'Man Isle,' stocked with bro basics like chips, razors, charcoal and hot sauce

'Generally, the supermarket is set up for women and families,' Mr Joskowitz said to the MailOnline.

However, he said he read an article in ESPN about a new trend of men shopping for the family.

According to the article, men's grocery shopping for their families is up to 31 per cent compared to 14 per cent in the 80s or 90s.


'So we thought, what can we do to tailor a section for men?' he said.

Mr Joskowitz rounded up some of his buddies to make lists of a few of their favorite things to see if they could agree on the essential guy goodies.

'Our lists were identical,' he said. 'Down to the brands of cereal.'

Sean wrote:I would've called it 'The Aisle of Man' but otherwise I'm all for it!