Plan B Forum

Australia's largest locally-owned brewer, Coopers Brewery, has burst into the American home brew market after buying the largest home brew brand in the United States, Mr Beer, in a move that could consolidate Coopers at the top of the global home brew market.

Coopers, a South Australian-based brewer that is this year celebrating 150 years in business, will become the biggest home brewer in North America following the deal.

Based in Tucson, Arizona, Mr Beer distributes home brew starter kits, concentrates and accessories to more than 14,000 stores across America as well as to consumers directly via strong on-line sales.

Coopers, which has a 4 per cent slice of the Australian beer market, is already the world's largest producer of home brew concentrates and has its own range of DIY beer kits and accessories which it distributes to more than 20 countries.

The purchase of Mr Beer means Coopers will also become the largest home brew beer supplier in the USA. The purchase price was not disclosed.



Read more: http://www.smh.com.au/business/coopers- ... z27AgyC0kF