‘Lesbian kiss in cereal commercial traumatized my 7-year-old son’
The Advertising Standards Board Australia, the country’s ad watchdog, has ultimately rejected a viewer’s complaint that a new cereal add featuring a same-sex kiss has caused permanent psychological damage to their 7-year-old son.
Entitled “Own It,” the commercial for Kellogg’s Special K stars a diverse group of women and includes two ladies who are seen briefly kissing at a party.
Upon viewing this, one viewer became jolly cross indeed, writing the following inchoate complaint to The ASB:
Here’s the company’s response:The add [sic] was ruined where it showed two women kissing.
“Why it did one can only wonder perhaps it was trying to support a particular agenda (eg desensitizing the public) however regardless, that physical act doesn’t have anything to do with a breakfast cereal product that anyone in our society might choose to purchase and enjoy.
“The ad should consider the well being of the younger generations of children and families as well as everyone else.
“I object to the kiss. Must we have the lesbian message shoved in our faces all the time. My 7 year old boy doesn’t need that happening in his lounge room.
“The ad was shown during family viewing time and included two women kissing as a couple in an attempt to normalize this behavior.”
The ASB also dismissed the complaint:Kellogg acknowledges that there may be some members of the public that will be offended by a scene depicting two women kissing.
“We respectfully submit that whilst some individuals may be offended, the advertisement does not depict the scene in a way that vilifies a person or section of the community, including on account of religion or sexual preference.
“A scene briefly portraying two women kissing, in the context of an advertisement that celebrates the reality of female diversity, cannot be regarded as discriminating against or vilifying consumers with religious or other beliefs in a manner contrary to the AANA Code.”
So there.The Board noted the complainants’ concerns over the depiction of two women kissing one another.
“The Board noted that this scene is very brief and considered that the overall tone of the advertisement is of women behaving confidently and there is no undue focus on this particular scene, which is very fleeting.”
Give the barbed stick in your ass another 1/4 turn
Give the barbed stick in your ass another 1/4 turn
"Hang on while I log in to the James Webb telescope to search the known universe for who the fuck asked you." -- James Fell
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Burning Petard
- Posts: 4630
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Re: Give the barbed stick in your ass another 1/4 turn
I am aghast! A court showing common sense?!
Well yes. But it rarely makes the general news when it happens in the USofA
snailgate
Well yes. But it rarely makes the general news when it happens in the USofA
snailgate
Re: Give the barbed stick in your ass another 1/4 turn
It could have been worse. It could have been a Fruit Loops commercial.
Re: Give the barbed stick in your ass another 1/4 turn
Why would she think that a kiss is inherently erotic; unless she's been darkening her own healthy desires and curiosities with an excess of shame and self-disgust.
Rather sad, really.
yrs,
rubato
Rather sad, really.
yrs,
rubato
- Bicycle Bill
- Posts: 9825
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Re: Give the barbed stick in your ass another 1/4 turn
I guess that puts an entirely different light on other kisses such as the Mafia's il bacio della morte and the famous two-cheek kiss bestowed upon honorees in France and other parts of Europe.
And it turns out that Judas' famous kiss in the garden of Gethsemane wasn't a betrayal of Jesus; he just had the hots for Him.

-"BB"-
And it turns out that Judas' famous kiss in the garden of Gethsemane wasn't a betrayal of Jesus; he just had the hots for Him.
-"BB"-
Yes, I suppose I could agree with you ... but then we'd both be wrong, wouldn't we?
- Sue U
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Re: Give the barbed stick in your ass another 1/4 turn
Watching the news must give her conniptions.

So sweet how he even closes his eyes!

So sweet how he even closes his eyes!
GAH!
Re: Give the barbed stick in your ass another 1/4 turn
Please tell me that is photoshopped 

"Hang on while I log in to the James Webb telescope to search the known universe for who the fuck asked you." -- James Fell
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oldr_n_wsr
- Posts: 10838
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Re: Give the barbed stick in your ass another 1/4 turn
I kiss my dad and my FIL.
Am I "special" enough to make the SPecial K commercial?
I am unique, just like everyone else.

Am I "special" enough to make the SPecial K commercial?
I am unique, just like everyone else.
Re: Give the barbed stick in your ass another 1/4 turn
It's part of the latest "cure" program for gays.Scooter wrote:Please tell me that is photoshopped
Okay... There's all kinds of things wrong with what you just said.