AUS to Ban cigarette packet advertising

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Aard Vark
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AUS to Ban cigarette packet advertising

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Australia to Ban Cigarette Package Advertising in World First
Share Business ExchangeTwitterFacebook| Email | Print | A A A By Gemma Daley

April 29 (Bloomberg) -- Australia plans to become the first nation in the world to ban advertising on cigarette packaging as it bids to combat the biggest preventable cause of disease and premature death, Health Minister Nicola Roxon said.

Laws to mandate plain packaging, which prevent the use of company logos, brand imagery or promotional text, will be introduced in the next 18 months, Roxon said in a statement issued today. The packets will display only health warnings and basic product information for retailers, she said.

“This will reduce the attractiveness and potential of packaging to mislead the public,” Roxon said. “The government will develop and test package design that would make it less appealing, particularly for young people.”

Smoking kills some 15,000 Australians a year and the government aims to cut the rate of smokers to 10 percent or less of the adult population from 16.6 percent, Roxon said.


Edit to say Now I can roll a smoke and contemplat their own brillance
Companies like Philip Morris International Inc. may gain as much as A$3 billion ($2.8 billion) in compensation because the laws may mean they lose their trademark, the Melbourne-based Institute of Public Affairs said in a report released this week.

Tobacco companies were banned from marketing to people aged under 18 in the U.S. Food and Drug Administration’s first moves in a decade to regulate the $80 billion industry. The restrictions, announced last month, prohibit cigarette makers from distributing branded merchandise such as T-shirts.

The FDA has said it will appeal a U.S. court ruling that overturned part of the law. In January, a federal judge in Kentucky ruled that some provisions violated advertisers’ free- speech rights by barring tobacco companies from using color and graphics to market their products.

To contact the reporter on this story: Gemma Daley in Canberra at gdaley@bloomberg.net
I was thinking aboyut this and wouldn't it be easier to just make the smoking age 18 as it is now. Then if you don't have a driver's lisance or over 18 card, that means if your born after 1992 you can't buy cigaretts. So next year even if you are 18 you still can't buy cigaretts because your born after 1992.

"I am a smoker and would be a lot happier if I didn't" Now if our goverment is really interested in stopping young people smoking then just make imosppible to buy them. Then instead of fining the shop owners who sell to underage smokers let's put the presure on the people buying the cigaretts. If you have smokes and your underage then you must be using someone else's identity, that is identity frurd.

So to put my idea simply. The legal age to smoke is 18 so if your not 18 you don't smoke legaly and there for this wont bother you.
If your not born before 1992 your to young to smoke.

Is this a smipler solution or not?

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The Hen
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Re: AUS to Ban cigarette packet advertising

Post by The Hen »

Psst, Aardy. The minimum legal age to buy ciggies here IS 18.

Methinks you had been breaking the law.

;)
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Aard Vark
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Re: AUS to Ban cigarette packet advertising

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May be But that was well before 1992

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The Hen
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Re: AUS to Ban cigarette packet advertising

Post by The Hen »

True, and for me too.

Still having a minimum age has never stopped children getting their hands on ciggies, whether they buy them from a shop that turns a blind eye, get an older relative to buy them on their behalf, or steal them from their parents, they always get them.

I seriously doubt that having plain wrappers will be such a disincentive for children to get tehir hands on them.

I have never heard anyone say "Oh wow. I'm getting me a packet of Peter Stuyvesant. I just love the colour of the packet. It matches my outfit."
Bah!

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Aard Vark
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Re: AUS to Ban cigarette packet advertising

Post by Aard Vark »

That's why you get a flash cigarett tin. I have a real cool one the tattoo shop gave me. (Took second place for celtic tattoo at the local show here)

If you want to have a cigarett packet to match your outfit you can

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Gob
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Re: AUS to Ban cigarette packet advertising

Post by Gob »

There are some studies which would back up the efficacy of the plan.
Abstract
Objectives: To gain an understanding of the role of pack design in tobacco marketing.

Methods: A search of tobacco company document sites using a list of specified search terms was undertaken during November 2000 to July 2001.

Results: Documents show that, especially in the context of tighter restrictions on conventional avenues for tobacco marketing, tobacco companies view cigarette packaging as an integral component of marketing strategy and a vehicle for (a) creating significant in-store presence at the point of purchase, and (b) communicating brand image.

Conclusions: Cigarette pack design is an important communication device for cigarette brands and acts as an advertising medium. Many smokers are misled by pack design into thinking that cigarettes may be “safer”. There is a need to consider regulation of cigarette packaging.


http://tobaccocontrol.bmj.com/content/1 ... 1/i73.full
BACKGROUND: It is illegal in the EU for tobacco packaging to suggest that some cigarettes are safer than others. This study examined consumer perceptions of cigarette packs in the UK, including perceptions of 'plain packaging', in which colour and other design elements are removed, whilst retaining the brand name.

METHODS: 516 adult smokers and 806 youth aged 11-17 participated in an online survey. Participants were asked to compare pairs of cigarette packs on five measures: taste, tar delivery, health risk, attractiveness and either ease of quitting (adult smokers) or brand they would choose if trying smoking (youth).

RESULTS: Adults and youth were significantly more likely to rate packs with the terms 'smooth', 'silver' and 'gold' as lower tar, lower health risk and either easier to quit smoking (adults) or their choice of pack if trying smoking (youth). For example, more than half of adults and youth reported that brands labelled as 'smooth' were less harmful compared with the 'regular' variety. The colour of packs was also associated with perceptions of risk and brand appeal: compared with Marlboro packs with a red logo, Marlboro packs with a gold logo were rated as lower health risk by 53% and easier to quit by 31% of adult smokers. Plain packs significantly reduced false beliefs about health risk and ease of quitting, and were rated as significantly less attractive and appealing to youth for trying smoking.

CONCLUSIONS: Current regulations have failed to remove potentially misleading information from tobacco packaging. Removing colours from packs (plain packaging), as well as terms such as 'smooth' 'gold' and 'silver' would significantly reduce false beliefs and increase compliance with existing legislation.


http://www.ncbi.nlm.nih.gov/pubmed/19726589
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The Hen
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Re: AUS to Ban cigarette packet advertising

Post by The Hen »

Aardy, in light of your post, the plain wrapping ban is a complete waste of time. Cigarette companies could just move into accessorizing for their product. Perhaps buy a carton and get a logo emblazoned tin to put the packets in and you wouldn't even have to put the graphic lung cancer pictures on it either.

Hell, if you think about it, this gives them a whole new market to push in sales, and they can do it with following the huge amount of regulations that they have to with their product.

;)
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Aard Vark
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Re: AUS to Ban cigarette packet advertising

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Well I have smoked rollies since I was 14 and it wasn't the packet that made me buy them it was the brand the tradesmen smoked.
One of the first jobs I had was to roll smokes. It was better for a first year aprentice to roll and light smokes then to take a tradesman's time to do it.

SO I started smoking Bank, Dr Patt or Log Cabbin and guess what these are the only brand names I have ever smoked. Nothing to do with the pouch it's what I smoke.

A generic labble wont change that but if there is only one brand and that is all you can get. No need for a labble at all and no probblem with adertising.

I know a tabbaco grower in Gimpy last time I saw him I saw getting Chop Chop or tabbaco strait from the farm. He was selling his own chop chop for $100 a Kg. that was three times the price he was getting from a reggisted tabbco buyer.
you were paying $14 to $18 for a 50g pouch of tabbco at the shop. So a leagle Kg of tabbaco would be $9000
Growers get $30 a Kg who is getting the rest? The federal Government
Who is saying put the price up to stop people from smoking? The federal government

It a load of bollocks it's all about moeny not health

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The Hen
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Re: AUS to Ban cigarette packet advertising

Post by The Hen »

Undoubtedly it's about the money, but the health aspect is very hard to argue against.
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Re: AUS to Ban cigarette packet advertising

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I agree that there is a disincentive for the government to truly get folks off smoking (or drinking) when sin taxes are so high and the government is relying on that tax revenue.

I am a long-time occasional/social smoker, but since my mother developed COPD recently, fast on the heels of her older cousin who suffered it for many years then died during a lung transplant procedure, I am determined to kick that occasional habit for good - I figure my maternal genes have me headed toward COPD if I don't quit polluting my lungs with anything other than airborne particulates.

I have to say that when I once spent a weekend in Quebec with another American smoker, we were both a bit put off by the packaging there - as I recall it still had brand coloring/logo, but included truly disgustingly graphic pictures of smoking-related lung disease, oral cancer, etc., as well as printed warnings. When you pick up the pack and every time are reminded of the possible consequences, it gives you pause.

I wish I'd never picked up my first ciggie. I am all for any intervention that limits youth access to ciggies and/or dispels the tobacco industry's long-nurtured 'positive' image of smoking. Here in Montana there is a new campaign that I recently saw a billboard for, the tagline is: I will not be HUNTED by corporate tobacco. I like the idea of selling non-smoking to kids as the 'cooler' option.
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Aard Vark
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Re: AUS to Ban cigarette packet advertising

Post by Aard Vark »

I am all for a quit smoming program the government is pushing. I do have a problem with the taxes and charges the goverment doesn't remove on all nicoteen products.
I am paying $22 a week for my rollie habit, the same amount for patches around $60 or my plastic cigarett is$58.

Does this really look like there is a concerned effort to help smokers quit?

To me if a government wanted everyone to quit then everything related to quitting should be free and as I said before the age of smoking should be realated to a year eg: 1992 so if your not 18 now you can't buy smokes.

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Gob
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Re: AUS to Ban cigarette packet advertising

Post by Gob »

bigskygal wrote:
I have to say that when I once spent a weekend in Quebec with another American smoker, we were both a bit put off by the packaging there - as I recall it still had brand coloring/logo, but included truly disgustingly graphic pictures of smoking-related lung disease, oral cancer, etc., as well as printed warnings. When you pick up the pack and every time are reminded of the possible consequences, it gives you pause.
We have those here, and they are getting more graphic. My only concern is that they may feed into young people's "won't happen to me" beliefs..
I wish I'd never picked up my first ciggie.
While I do not blame them, they were only following the trends of their generation, I believe that I was addicted to smoking before I ever put a ciggy in my mouth. My parents were both heavy smokers, it killed my father. I was raised from birth in a house full of nicotine.

End of next month it will be five years since I last smoked.

Aardy, ask your GP for a "Champix" prescription, I'm getting good feedback on it from my clients. It's available on PBS.


http://www.betterhealth.vic.gov.au/bhcv ... cchamt.pdf

Oh, I'm also getting good reports on these; http://en.wikipedia.org/wiki/Electronic_cigarette
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BoSoxGal
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Re: AUS to Ban cigarette packet advertising

Post by BoSoxGal »

I have that same perspective, Gob.

My mother smoked while pregnant with both myself and my brother (and another sibling before me who died of SIDS). We were raised in a house cloudy with blue ciggie smoke as both parents were pack/day+ smokers, and I suffered repeated and severe ear infections and upper respiratory issues as a young child.

Although my mother 'told' me not to smoke, I picked up ciggies to be like her and she was smoking with me when I wasn't even a teenager yet. As I tried to quit and get her to quit over the years, she was very resistant and always happy to 'bum' me a smoke. I know she just felt the need to be validated in her own terrible habit, but . . . it still sucks. She finally quit in 2008 after being diagnosed with COPD, but she now spends almost 24/7 on oxygen.

I'm convinced that even if I do quit entirely now, if I'm going to get lung cancer or COPD, I've already had enough exposure throughout my childhood and in my on/off smoking over the past 26 years to trigger those genes.

Fingers crossed, just the same. Plus, I'd rather not be stinky anymore - however much time I have left.

Congrats on your quitting! :D
For me, it is far better to grasp the Universe as it really is than to persist in delusion, however satisfying and reassuring.
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Long Run
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Re: AUS to Ban cigarette packet advertising

Post by Long Run »

They'll find a way to make bland cool. Nice of you all to try this experiment for the rest of the world, though.

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Gob
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Re: AUS to Ban cigarette packet advertising

Post by Gob »

Sollright, we're good like that :)
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”

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Reality Bytes
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Re: AUS to Ban cigarette packet advertising

Post by Reality Bytes »

UK have had the graphic pictures on Pkts for a while now - as a 2 pack a day smoker I have to say I pay absolutely no attention to them whatsoever I did toy with the idea of getting a nice fancy case to hold my ciggies and thus avoid the packaging but couldn't be bothered. Bland packaging won't bother me either and it's not going to stop seriously addicted smokers like me from continuing to smoke - heck I got assaulted in a public street for legally smoking and that only made me even more bloody stubborn about it.

I can't see kids being influenced either way it became a bit of a thing for a while to see who had the grossest picture on their packet, and all the bland packaging will do is provide a market for fancy cases. Tobbacco firms don't need to advertise to get new customers the goverment and the anti's are doing a fine job of making ciggies "cool" and a way to rebel - heck I'm 48 years old and my rebellion is definately in play the more they target us smokers the more rebellious I become.
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