Unsteve yourself
Posted: Sun Dec 07, 2014 5:57 pm
I couldn't find the thread with the Steve exchange of posts... sorry bsg
7 Dec 2014 Sunday Times
MATTHEW SAVIDES
Now FNB ordered to un-Steve itself Bank told to drop advertising campaign because its quirky message could lead to children being bullied
The advertising authority received 38 complaints about the campaign
FNB has been “un-Steved”: it has been told to immediately withdraw its print, radio and television campaign. Before the ruling, FNB had said it was making changes to its campaign following complaints that the advertisements insinuated that all people named Steve were “stupid or financially declined”.
But now it will have to dump the entire “Steve” campaign.
In its ruling, made on Friday, the authority said: “This reference to the name Steve in general and in the way that he is portrayed in the current campaign might have a negative influence on children as they interact on playgrounds, which may result in children who are named Steve being bullied as they might be regarded as stupid because of the messages contained in the advertisements.”
