Interesting ad on YouTube
Posted: Mon Dec 21, 2020 3:10 am
Watching some snooker (2020 Grand Prix) and I'm too lazy to sign in so I get the ads.
Just now they gave me an ad for a Thermo Finnegan 6000 Capillary High Pressure Ion Chromatograph. This is probably a $50,000 piece of kit (depending on which bells and whistles you want) and is definitely a limited market. Maybe they sell a couple of thousand worldwide annually.
I've procured several ion chromatographs (not this exact model) over the course of 50 years in the analytical chemistry game so although I'm retired, I was obviously once part of their very small target audience of potential buyers. And although I look at the scientific literature from time to time I can't recall the last time I looked at anything which needed an ion chromatograph.
Which all begs these questions. Was it purely luck that their ad and my interests coincided? Seems unlikely that they would scattershot ads that maybe 1 out of 100 viewers would even understand what it is. If I was targeted, how on earth did they come up with thinking that I might be a good bet? Yes if I had been googling stuff on chromatography, but I don't think I have been. Unless these guys have very long memories.
Just now they gave me an ad for a Thermo Finnegan 6000 Capillary High Pressure Ion Chromatograph. This is probably a $50,000 piece of kit (depending on which bells and whistles you want) and is definitely a limited market. Maybe they sell a couple of thousand worldwide annually.
I've procured several ion chromatographs (not this exact model) over the course of 50 years in the analytical chemistry game so although I'm retired, I was obviously once part of their very small target audience of potential buyers. And although I look at the scientific literature from time to time I can't recall the last time I looked at anything which needed an ion chromatograph.
Which all begs these questions. Was it purely luck that their ad and my interests coincided? Seems unlikely that they would scattershot ads that maybe 1 out of 100 viewers would even understand what it is. If I was targeted, how on earth did they come up with thinking that I might be a good bet? Yes if I had been googling stuff on chromatography, but I don't think I have been. Unless these guys have very long memories.