Plan B Forum

Many TV ads for different topics say the price for the item or service is $19/month. Why would an advertiser think this is an appealing price?

Why is blue?

Methuselah wrote: ↑

Fri Nov 03, 2023 4:22 am

Many TV ads for different topics say the price for the item or service is $19/month. Why would an advertiser think this is an appealing price?

It’s not $20 or more, so it seems like a modest amount to pledge monthly for helping abused and neglected animals or kids with cancer or kids going hungry around the world. Same principle applies to people who spend their pocket change on merch rather than charity. <$20 is pocket change these days, welcome to the 2020s.

This is the same marketing psychology that applies when merchants charge $X.99 for something instead of just charging $Y.00.

Also, I'm not sure of the amount, but I think there is (or at least was) a way that charitable deductions up to a limit (I think $250 for single, $500 for a couple) could be deducted without giving up the standard deduction; this would fall within the single person limit (or each spouse could donate it and write it off, without needing to itemize on your return). I'm sure that's not lost among those who craft the ads.