Starbucks baristas won't write Race Together on customers' cups any more.
The diversity and racial inequality campaign in America has been ditched after it was criticised as opportunistic and inappropriate.
Starbucks spokesman Jim Olson said the coffee chain's race initiative would carry on without the messages.
The campaign was launched after national protests in the US over several police killings of black men in New York and Ferguson, Missouri.
"While there has been criticism of the initiative - and I know this hasn't been easy for any of you - let me assure you that we didn't expect universal praise," a company memo from CEO Howard Schultz said.
Some customers said they didn't want to talk about race while being served coffee.
The #racetogether hashtag was also hijacked after being promoted on Twitter.
Would You Like A Dialogue On Race Relations With That?
Re: Would You Like A Dialogue On Race Relations With That?
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”
Re: Would You Like A Dialogue On Race Relations With That?
Well, then their expectations have been more than fulfilled...let me assure you that we didn't expect universal praise,"
Fixed...Some customers said they Damn near every customer didn't want to talk about race while being served coffee.
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MajGenl.Meade
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Re: Would You Like A Dialogue On Race Relations With That?
Heavens! They'll stop over-roasting their beans next. Doubt that over-charging will ever stop. Pretentious twats. Wealthy though... very wealthy.
For Christianity, by identifying truth with faith, must teach-and, properly understood, does teach-that any interference with the truth is immoral. A Christian with faith has nothing to fear from the facts
Re: Would You Like A Dialogue On Race Relations With That?
Not paying tax is a great way of saving.
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”