A range of pens designed specifically for women has fast become the most sarcastically reviewed product on Amazon.com.
Bic, the ballpoint pen manufacturer, launched its 'Bic Cristal for Her' line last year, but a new wave of customer comments has sparked fresh interest in the unlikely product.
It is unclear why Bic believes women need a specially-designed pen, though a product description on the site says it has a 'thin barrel to fit a women's hand', and an 'elegant design - just for her!'
The product, which is available in an array of pastel hues, is being marketed in a serious way, but the ridiculous concept has not gone unnoticed by shoppers, with dozens of consumers posting hilarious remarks.
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Bic for women
Bic for women
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”