Your car as an advert?
Posted: Fri May 23, 2014 2:00 am
I'd do it!!Motoring costs have been some of the biggest contributors to the squeeze on household finances and drivers have had to cope with with rising insurance premiums, fuel and repair costs.
Now a new company is offering to ease the burden. All you have to do is agree to drive around with ads plastered on the sides of your car.
Car Quids, which launches this weekend, will use strips on windscreens, rectangular stickers on doors and the bonnet, or a full wrap covering the entire car to display advertising. It expects average returns for drivers to be £100 per month but says this could rise to £200.
That money comes from a higher sum paid by the advertising companies once Car Quids has taken a 35 per cent cut.
Once an advertiser-owner relationship has been agreed, Car Quids arrange for the adverts to be professionally applied to owners’ cars. All stickers can be removed at home after the advertising period has ended.
However, before any deal is sorted, the owner has the choice to reject an advertisement based on the brand or content if they so wish and also the length of time the ad will run, which can be as short as four weeks or as long as a year.
Car Quids says there is no penalty for saying no to a particular brand or advertisement before an agreement has been made. It did however add that cars need to be in decent condition to be considered for a campaign.
The firms says it is currently unable to disclose its brand partners until launch. It said that it expects to have a well-known brand as a main advertising partner on board at first, along with a handful of others.
However, with some firms already advertising on their own cars – Foxtons estate agents being the best known – will drivers be happy to risk being mistaken for being employees of a certain brand?
The company is also offering to lease car that carry the branding for far less than drivers would normally pay.
