Raymond Loewy, designer
Posted: Mon Feb 23, 2026 9:56 pm
Recent news about the Drumpf approved paint scheme for the new Air Force One planes, one of which was a bribe from some Qatari Emir, mentioned that Raymond Loewy was the designer of the of the light blue and white paint scheme of the 707s used from the Kennedy administration up to the 747s in use now. Apparently Loewy had a lot of input from Jackie Kennedy as she is always mentioned as the "designer".
When I heard the Loewy name, my ears did a double take. Could that be the same Raymond Loewy who designed the 1953 Studebaker? Turned out he was one and the same. He also designed SEVERAL other Studebakers over the years. My 2nd grade teacher drove a 1953 or '54 Studebaker commonly referred to as a Loewy coupe. It wasn't new then, but as a 7 year-old car guy I remember Miss Stein's black car with a red top.
Studebaker was originally the builder of wagon wheels, then wagons. When you see a wagon in an old Western movie that is painted green with red wheels, that was something of a Studebaker trade mark. I'm so glad Bonanza was in color...
https://www.hemmings.com/stories/one-of ... seum-talk/
When I heard the Loewy name, my ears did a double take. Could that be the same Raymond Loewy who designed the 1953 Studebaker? Turned out he was one and the same. He also designed SEVERAL other Studebakers over the years. My 2nd grade teacher drove a 1953 or '54 Studebaker commonly referred to as a Loewy coupe. It wasn't new then, but as a 7 year-old car guy I remember Miss Stein's black car with a red top.
Studebaker was originally the builder of wagon wheels, then wagons. When you see a wagon in an old Western movie that is painted green with red wheels, that was something of a Studebaker trade mark. I'm so glad Bonanza was in color...
https://www.hemmings.com/stories/one-of ... seum-talk/