Too young to advertise

[Gob]

A family who created an award-winning gin distillery has been banned from advertising their alcohol - because they are too young to advertise.



The Elliot-Berrys picked up awards for their luxury product when they set up their brand after leaving school.

The British gin has already been sold in department stores including Harvey Nichols and Fortum and Mason and is being sold across Europe.

But now two bothers and two sisters, who are all under 24, have been banned from using their photos or referring to their ages in any marketing associated with their spirit.

The Advertising Standards Agency issued the order following a complaint by campaign group Alcohol Concern.



The devastated siblings fear it could hit sales of their triple-distilled gin, which costs £34 a bottle, by removing the 'face of the company'.

Alcohol Concern complained about a photograph of Digby, 16, Cicely, 20, Clarice, 22 and Felix, 23, on the Sibling Distillery website.

They said the group shot of the four at their gleaming distillery in Cheltenham, Gloucestershire, breached rules on under-25s being used to advertise alcohol - even though there was no drink in the image.

The siblings appealed on the grounds they are the owners, directors and founders of the company and cannot help the fact they are under 25 years of age.

But their appeal failed and the ban was imposed with immediate effect.


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[liberty]

The kids should have their grandpa do their advertising. Commercials in which he would explain why he is being seen instead if his grandchildren. He could also describe his grandchildren and show photos of them with their images blacked out. He could also start a count down that would end with the kids turning twenty five and replacing him.

[dales]

[oldr_n_wsr]

breached rules on under-25s being used to advertise alcohol

Drinking it is ok but advertising it is not.
Ok........

[Big RR]

Maybe they could use photos with their faces blacked out/blurred (or maybe masks with the logo printed on them) and a tag line like The government won't let you see our faces, but we still welcome you to drink our gin.

[Crackpot]

I'm thinking it's anti ginger bias.

[liberty]

Maybe they could use photos with their faces blacked out/blurred (or maybe masks with the logo printed on them) and a tag line like The government won't let you see our faces, but we still welcome you to drink our gin.

Good thinking RR, but it is still the same basic idea of turning a negative into a positive. However, I think I like your approach better; your idea is more direct in taking advantage of some people’s resentment of an over bearing government. My approach might be a little too subtle for some people.

But both ideas are dependent on two questions:

Are the people of Britain metaphorical sheep who summit to what ever the government dictates?

And being that it is UK could one face prosecution for resisting a government program.

[Big RR]

Good questions. I would guess "no" on 1, but have no idea of 2.

[Gob]

I'm thinking it's anti ginger bias.

This.