Following the Olympics the UK Government has today urged copywriters, journalists and others in the public eye not to panic-type "Incredible".
A minister confirmed that in the last life affirming, amazing, spectacular 6 weeks, supplies of "incredible" were put under severe strain, and that this has led to localised shortages, however supplies are being maintained, and providing consumption is maintained at normal levels, superlative adjectives should be replenished within days.
In the meantime, sub editors and spokespersons everywhere are being urged to show restraint. The Village fete was not "In.......", it was a nice afternoon out. Public response to the appeal for the dogs home have been "quite generous". In particular, elite athletes are asked to lead by example.
UK Government announcement
UK Government announcement
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”