This shouldn't even be an issue and it wouldn't be if the owners of the Redskins weren't fighting the change.
On the contrary, the problem is the owner hasn't fought back
hard enough. Snyder has bent over backwards to try and placate these arrogant demanding whiners, holding multiple meetings, going to reservations, setting a foundation to help American Indians, etc.
All of this has just encouraged them to think that they can roll him if they harass him long enough; what he needs to do is slam the door on this with the kind of finality that Jack Kent Cooke used, and then the media will move on to some new PC Cause Du Jour...
Another thing that he might consider doing is taking out some commercials to counteract the propaganda. (My understanding is that these commercials absurdly try to tie the football team to the historical wrongs done to the Indians, as though the football team had anything to with that, or that they selected the name in order to celebrate those wrongs.

) The way to counteract propaganda is with education, and clearly some people are in need of being educated about this. (Though a lot fewer then one would think from watching the media reports, since 80% still aren't falling for this nonsense.)
All of the publicity could have been avoided, or at least minimized, if the owners had been less protective of the name and more open to the opinions against the continued use of it.
All of the publicity could have been avoided if a handful of opportunists didn't see exploiting this non-issue as a way to make a quick buck.
Look, the onus for this isn't on Snyder, or the Redskins fans. The onus is on those folks who think they have the right to force the team owner to change the name despite overwhelming public support. These folks are the cause of this, not Snyder.
They are the ones who need to do some self-examination and reflection. They are the ones who ought to be on the defensive here. And what ever divisiveness exists over this, they are the cause of it.
The onus on
them is to provide a convincing case that the name needs to changed; Snyder shouldn't need to provide proof that it doesn't. (Though he's been doing it anyway. )
And so far they haven't come close to providing a compelling case; they haven't even really tried. (Apparently they think they can prevail just through bullying and harassment.) A
compelling case would involve showing that either there's some material harm being created by the franchise name, (like "The Bullets" case) or that the name was chosen for some morally ugly purpose, (like the confederate battle flag symbol on the state flags)
They haven't provided one shred of evidence for either of these for a very good reason; because none exists.
So the best they can do is spout a bunch of irrelevant stuff about the historical wrongs done to American Indians which has absolutely
nothing to do with the football team. As far as I can see, it really doesn't even have any place in the discussion.
The last thing they want is to have an honest discussion that would focus on a real question like actual harm, because they know damn well there ain't any. That's a discussion they lose and they know it.
Their attitude is basically, "How dare the team owner not do what we tell him to do." The arrogance is palpable...
Snyder had it exactly right when he said this:
“Washington Redskins owner Dan Snyder said Tuesday it's time for people to "focus on reality" concerning Native American matters instead of criticizing the team's nickname. "We understand the issues out there, and we're not an issue," Snyder said. "The real issues are real-life issues, real-life needs, and I think it's time that people focus on reality."
Here here,
Seems to me a good place to start dealing with real issues actually effecting the lives of people, would be for these "tribal leaders" to examine how they conduct their own affairs in running their reservations, and management of tribal resources. And if they don't want to do it, maybe somebody should do it for them.