Chubby Chipotle

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Gob
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Chubby Chipotle

Post by Gob »

You’ll really pay extra when you eat at Chipotle, according to its critics.

An aggressive ad campaign against the fast-casual giant says you should cut the fat — warning diners that they could wind up obese like its bare-chested pitchman, whose rolls of fat are anything but appetizing.

The campaign launched in a full-page ad in The Post Thursday, but the big question quickly became who is funding the campaign, which includes a website, Chubbychipotle.com.

Some pundits speculated that a competitor like McDonald’s or Wendy’s might be behind it, but the libertarian-leaning nonprofit claiming responsibility, the Center for Consumer Freedom, said,
“There is no single company or industry paying for the campaign.”

Led by longtime Washington, DC, lobbyist Richard Berman, who also runs public relations firm Berman & Co., the CCF was started in 1996 to take on activists from all walks of life, including the Humane Society of the United States, People for the Ethical Treatment of Animals and even former Big Apple Mayor Michael Bloomberg, who was the force behind the city’s smoking ban and other health initiatives.

The CCF’s beef with Chipotle is the restaurant’s claim of being GMO-free, antibiotic-free and generally a healthier option than other casual restaurants.

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“Chipotle is all about marketing itself as a feel-good, healthy company. They are pulling the wool over people’s eyes,” said Will Coggin, the CCF’s director of research.

A Chipotle spokesman described the ad as a “ridiculous smear campaign.”

The controversial CCF is the subject of an exposé website, Consumerdeception.com, which claims that the organization was started with a $600,000 “donation” from Philip Morris and has been known to get funding from Wendy’s, White Castle and Tyson Foods, among other conglomerates.

Sophia Rosenbaum contributed to this report.
Ok, I'll bite "Chipotle"? WTF is that about?
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”

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dales
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Re: Chubby Chipotle

Post by dales »

Ok, I'll bite "Chipotle"? WTF is that about?


It's a "Mexican-style" restaurant that bills itself as being "healthier" than other fast food places. I don't know if it is the case or not and really don't care. Their food is tasty and that's all I care about.
:ok

btw: I was reading a piece on Outback Steak houses with it's "Aussie-themed" gimcrack. Never eaten at one but I learned that there are seven of them in Australia. Since you are vegan (right?) you'd probably wouldn't be caught dead in one of them. The article stated that Aussies love them.

Oh well, no accounting for taste, right?

Your collective inability to acknowledge this obvious truth makes you all look like fools.


yrs,
rubato

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Gob
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Re: Chubby Chipotle

Post by Gob »

No longer vegetarian dales, and was never vegan. But not been to an "Outback Steakhouse" either. :-)
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”

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Guinevere
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Re: Chubby Chipotle

Post by Guinevere »

Chipotle is "healthier" in that they use high quality proteins and actual real vegetables. But their portion sizes are humongous and their burritos include (usually) meat, rice, cheese, sour cream and veg. Eat half and skip the actual tortilla, and then it's a decent fast food option.
“I ask no favor for my sex. All I ask of our brethren is that they take their feet off our necks.” ~ Ruth Bader Ginsburg, paraphrasing Sarah Moore Grimké

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dales
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Location: SF Bay Area - NORTH California - USA

Re: Chubby Chipotle

Post by dales »

I have a friend who is VEGAN, she won't use ANY animal products.

She is "never holier than thou" and even puts up with my smoking cigarettes.

She's OK in my book.

Your collective inability to acknowledge this obvious truth makes you all look like fools.


yrs,
rubato

wesw
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Location: the eastern shore

Re: Chubby Chipotle

Post by wesw »

my daughter announced that she was gonna be a vegetarian last week.

her favorite foods are steak, medium rare, and bacon.....

she doesn t like a wide variety of vegetables....

I haven t heard anymore about it......

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Long Run
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Re: Chubby Chipotle

Post by Long Run »

Part of the Chipotle operation is to make everything fresh every day, so each shop has to cut up all of its produce and shred its cheese, etc. A lot of work in prep time. It is also incredibly popular with the under 25 crowd.

wesw
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Location: the eastern shore

Re: Chubby Chipotle

Post by wesw »

sounds pretty good to me too, I wonder if there is one around here.....

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Gob
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Re: Chubby Chipotle

Post by Gob »

Long Run wrote:Part of the Chipotle operation is to make everything fresh every day, so each shop has to cut up all of its produce and shred its cheese, etc.
Marco Pierre White eat your heart out! ;-)
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”

rubato
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Joined: Sun May 09, 2010 10:14 pm

Re: Chubby Chipotle

Post by rubato »

Low price, high calories. Works every time.


yrs,
rubato

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