Last year, 407 businesses achieved a perfect score of 100 on the Corporate Equality Index (CEI), a survey distributed by the Human Rights Campaign (HRC) that measures support for LGBT employees and the broader LGBT community. That high score is impossible to achieve without having trans-inclusive health-care and anti-discrimination policies that include gender identity.
In other words, money spent at at these businesses helps to normalize a culture in which transgender people are seen as valid and worthy of special protection.
These 407 companies aren’t exactly mom-and-pop shops, either. It would be almost impossible for bigots to avoid doing business with all of them.
In fact, if you oppose transgender rights, you shouldn’t even be spreading AFA’s petition using their recommended #BoycottTarget hashtag because Facebook, Twitter, and Google all aced the CEI. Every minute spent on those social media giants helps them promote LGBT equality — including the T.
If you don’t want your money to go to a company that openly supports transgender people, you can’t buy an iPhone, eat an Egg McMuffin, drink a Sprite, stock up on Budweiser, or fill your prescriptions at either of the nation’s two largest pharmacy chains because Apple, McDonald’s, Coca-Cola, Anheuser-Busch, Walgreens, and CVS all scored a 100 on the HRC index.
Good luck flying anywhere without putting money in the coffers of companies that proudly endorse LGBT rights. American, United, Southwest, JetBlue, and Alaska Airlines all earned top marks, as did Boeing. If you decide to travel by car instead, be sure you’re not in a vehicle manufactured by Ford, GM, Toyota, Nissan, or Volkswagen.
Without a car, you will have to wear non-Nike shoes to walk to your local ATM, where you should withdraw all of your money because most major banks — including Chase, Bank of America, Citi, and Wells Fargo — have a 100 on the CEI. Get used to paying with cash because you will have to shred your credit cards. Mastercard, Visa, American Express, and Discover all have a perfect rating, too.
But there's still a problem: Your options for spending that cash are fairly limited if you don’t want any of it to go toward a world in which transgender people can pee in peace. Build your own furniture because IKEA’s a no-go, but do not get the tools to do that from Home Depot. You can’t buy clothes at JCPenney, Sears, Nordstrom, or, of course, Target, nor can you purchase food sold by General Mills, Kellogg, Kraft, or Kroger.
After withdrawing from public life and buying most of your goods in cash from local artisans, you will probably find yourself in need of decent home entertainment. But if you oppose trans-friendly businesses, you will have to do without a DirecTV or even a Sirius XM Radio subscription. The good news is you can watch movies but there’s a catch. Five of the six major film production companies — Sony, Universal, Paramount, Disney, and Warner Brothers — all have a 100 on the CEI.
And last but not least, if you are still so upset with Target and other companies for allying themselves with the transgender community that you’re willing to boycott them, you had better stop reading this article right now and unplug your Internet. Comcast, AT&T, and Time-Warner all have transgender-inclusive policies. There would be no more #BoycottTarget movement, sure, but at least you’d be consistent.