A beer by any other name..

[Gob]

Budweiser beer plans to rebrand its cans for the summer in a bid to capture the patriotism of US consumers.



The beer will have its name changed to "America" from May to September.

Budweiser is hoping to capture the patriotic spirit of Americans focused on events like the US election, summer Olympics, and Copa America Centenario.

This is not the first time Brazilian-run, Belgium-based parent company, Anheuser-Busch InBev, has redesigned its labels to feature American icons.

Ab-Inbev has run pictures of the Statue of Liberty and the American flag on Budweiser's labels in previous summer promotions.

The Belgian-Brazilian company controls nearly 25% of the world's beer market.

North American is Ab-Inbev's most profitable market. In its 2015 financial report the company said it planned to invest in more marketing campaigns to boost sales of its brands including Budweiser.

"We are increasing our investments in sales and marketing programs that build on each brand's distinct image and consumer positioning," the company wrote in its report.

Beer sales typically spike between the end of May and the beginning of September and AB-InBev's hope is that the new labelling may allow Budweiser to attract even more American consumers.

The writing on the cans will look the same as the script used to write Budweiser. The can will get a full makeover with everything rewritten to have a patriotic US slant - even the words "trade mark registered" will be replaced with "Indivisible since 1776".

In a statement, Budweiser vice president Ricardo Marques said: "Budweiser has always strived to embody America in a bottle, and we're honoured to salute this great nation where our beer has been passionately brewed for the past 140 years."

The company has also launched targeted marketing campaigns in other regions. Budweiser bottles were redesigned for New Year in China and linked to football and music events in the UK.

[Bicycle Bill]

"A beer by any other name.."
"Fizzy yellow water by any other name.."

Fixed it for you.

-"BB"-

[dales]

Piss

[rubato]

Latching onto Trump's "make America great drunk again" slogan. Only GOP voters drink that shit.


yrs,
rubato

[kristina]

Piss

And you thought the Clydesdales were just there for the advertisements...

[dales]

[Big RR]

I wonder if they're selling the name Budweiser back to the Czech company.

[Jarlaxle]

Latching onto Trump's "make America great drunk again" slogan. Only GOP voters drink that shit.


yrs,
rubato

Damn, Ozzie, you're dumber than usual today.

[MGMcAnick]

A rose by any other name would smell as sweet

Arroz by any other name would be rice.

[rubato]

Latching onto Trump's "make America great drunk again" slogan. Only GOP voters drink that shit.


yrs,
rubato

Damn, Ozzie, you're dumber than usual today.

I'm sorry. I didn't leave you out on purpose: Only NASCAR fans and GOP voters drink that pisswater.


yrs,
rubato

[kmccune]

LOL! dont see a thing patriotic about beer . great advertising though ,I will now be sure and not buy any for a long time .

[Jarlaxle]

Latching onto Trump's "make America great drunk again" slogan. Only GOP voters drink that shit.


yrs,
rubato

Damn, Ozzie, you're dumber than usual today.

I'm sorry. I didn't leave you out on purpose: Only NASCAR fans and GOP voters drink that pisswater.


yrs,
rubato

You prefer King Cobra, then, Ozzie? Figured.

But damn...totally loaded at 2:30 in the afternoon? That's bad even for you.

[Lord Jim]

You prefer King Cobra, then, Ozzie? Figured.

I think rube is more an Olde English 800 man...

[Jarlaxle]

Or possibly old green death? Perhaps Mickey's?

[Bicycle Bill]

-"BB"-

[BoSoxGal]

Great, now everyone will know that America is cheap, tasteless & going down the toilet.

~ Bill Maher