It may just be the most cringeworthy two minutes ever put on screen.
It is the new trailer for David Brent: Life on the Road, the forthcoming feature in which Ricky Gervais revisits his most-loved (that is, most-loathed) comic creation, and it is every bit as awful as fans might have hoped.
In it, the star of the BBC mockumentary series The Office revisits his old stomping ground, to a reception that might be called lukewarm if there were any evidence of warmth. There isn't.
He is once again tagged by a documentary crew, recording his every inane utterance for posteriority (that is, in a way that's guaranteed to make him look like a total arse).
We first met Brent (Gervais) in 2001, when he was the manager of the Slough branch of paper goods company Wernham Hogg. After two short seasons and a double-episode Christmas special in 2003, he struck out in pursuit of his dream – a career as a pop star.
Now he's back, as the frontman of a band called Foregone Conclusion.
"You probably know me as the star of the documentary The Office," says Brent, wearing an ill-fitting beige suit and swivelling smugly in an office chair, as he first did on our screens 15 years ago. "I'm currently a singer-songwriter. And a rep."
Cue sexist jokes, self-delusion and a distinct lack of success – the tried-and-tested Brent schtick, in other words. Oh dear.
Now he has a musical sidekick, rapper Dom Johnson, with whom Gervais/Brent cut the single and video Equality Street for the UK charity Comic Relief in 2013.
Dom is played by Ben Bailey Smith, aka Doc Brown, a musician and comedian who also appeared in an episode of Gervais' series Derek (he played the bloke working at the care facility on a community service order, who ends up rapping at the concert Derek has organised). He is also the younger brother of English novelist Zadie Smith.
"He just has me rapping about a lot of weird shit," Johnson tells the documentary crew. Cue some of the "weird shit" he is forced to sing.
"Black people aren't crazy/Black people aren't lazy/And dwarves aren't babies/You can't just pick 'em up, they got rights."
Again we say, oh dear.
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David Brent: Life on the Road
David Brent: Life on the Road
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”
Re: David Brent: Life on the Road
Oh, I actually recognize him...
He's the Limey in the Verizon commercials:
He's the Limey in the Verizon commercials:
Re: David Brent: Life on the Road
Who??? 
“I ask no favor for my sex. All I ask of our brethren is that they take their feet off our necks.” ~ Ruth Bader Ginsburg, paraphrasing Sarah Moore Grimké
Re: David Brent: Life on the Road
He got a really lucky career break landing that Verizon gig...
Maybe now he'll get picked for a US comedy show, become well known, and make some real money....
Maybe now he'll get picked for a US comedy show, become well known, and make some real money....
Re: David Brent: Life on the Road
I think he probably coined it out of that weak wet version of "The Office" that was made over there.
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”