An interactive hoarding at a London bus stop aims to show a 40-second advertisement only to women and girls.
The screen showing the short video campaign, by children's charity Plan UK, is located at a bus stop opposite Selfridges on Oxford Street.
A camera will measure facial features of the person standing at the screen to decide whether it is a man or a woman. It guesses right 90% of the time.
If it is a male, the screen will direct him to the charity's campaign website.
The advertisement highlights the issue of women and girls in developing countries, who face poverty and discrimination, not getting the choice to decide how they want to lead their lives.
Males will not get to see the advertisement in order to make them aware about gender discrimination, the charity said.
The idea that not showing men this advert " in order to make them aware about gender discrimination" is such horse shit it defies belief.
Boys, wouldn't you HATE to be one of the 10% wrong guesses this software makes?
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”
Street's like a jungle
So call the police
Following the herd
Down to Greece
On holiday
Love in the 90's
Is paranoid
On sunny beaches
Take your chances looking for
[Chorus]
GIRLS WHO ARE BOYS
WHO LIKE BOYS TO BE GIRLS
WHO DO BOYS LIKE THEY'RE GIRLS
WHO DO GIRLS LIKE THEY'RE BOYS
ALWAYS SHOULD BE SOMEONE YOU REALLY LOVE
Avoiding all work
Because there's none available
Like battery thinkers
Count your thoughts on 1 2 3 4 5 fingers
Nothing is wasted
Only reproduced
Get nasty blisters
Du bist sehr schon
But we haven't been introduced
“If you trust in yourself, and believe in your dreams, and follow your star. . . you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy.”
